How I Market Your Property

cheerful young woman screaming into megaphone
Photo by Andrea Piacquadio on
  1. Create print and Internet ads with seller’s input
  2. Coordinate showings with owners, tenants, and other Realtors®. Return all calls – weekends included
  3. Install electronic lock box if authorized by owner. Program with agreed-upon showing time windows
  4. Prepare mailing and contact list
  5. Generate mail-merge letters to contact list
  6. Order “Just Listed” labels & reports
  7. Prepare flyers & feedback faxes
  8. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
  9. Prepare property marketing brochure for seller’s review
  10. Arrange for printing or copying of supply of marketing brochures or fliers
  11. Place marketing brochures in all company agent mail boxes
  12. Upload listing to company and agent Internet site, if applicable
  13. Mail Out “Just Listed” notice to all neighborhood residents
  14. Advise Network Referral Program of listing
  15. Provide marketing data to buyers coming through international relocation networks
  16. Provide marketing data to buyers coming from referral network
  17. Provide “Special Feature” cards for marketing, if applicable
  18. Submit ads to company’s participating Internet real estate sites
  19. Price changes conveyed promptly to all Internet groups
  20. Reprint/supply brochures promptly as needed
  21. Loan information reviewed and updated in MLS as required
  22. Feedback e-mails/faxes sent to buyers’ agents after showings
  23. Review weekly Market Study
  24. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
  25. Place regular weekly update calls to seller to discuss marketing & pricing
  26. Promptly enter price changes in MLS listing database

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